Today, we’re launching MashupAds in private beta. We believe with MashupAds we have a real chance on fixing display advertising, making it an effective, useful and relevant communication and marketing medium, which can stay up to par with search marketing. We think an ad should provide relevant, rich content and that the best way to improve the value of ads for publishers and advertisers is to improve its value to the end users. I think it’s time for advertisers to stop thinking of ads as a broadcast mechanism and start thinking of it as a mechanism to inform, communicate and converse with their medium. Ads are becoming the platform for distributing content and content is the best ad.
Here’s a video our very own Paul Knegten brewed to illustrate what MashupAds are all about:
To read some of the press coverage of our debut check out the links below:
and of course, go sign up for some MashupAds goodness