I just returned from the Internet Marketing Conference in Barcelona where I presented Dapper’s MashupAds platform to a great group of marketing experts. The crowd was engaging and provided a unique European perspective on our advertising offering. A big thanks to Lennart and Jordi for inviting us to present. The other presenters were particularly interesting. I especially enjoyed a presentation about Avail Intelligence‘s offering, which is effectively giving e-commerce sites the ability to provide collaborative filtering services to their users and boost sales dramatically. The IMC is held in various places around Europe and North America and always has quality presenters – I’d highly recommend attending when it’s in your neighborhood (upcoming events are in Stockholm, Helsinki, and Vancouver).
Up next, I’ll be participating in two panels at the Web 3.0 Conference and Expo in Santa Clara on October 16. The first panel is called “A Little “mash-up” goes a long and smart(er) way” and the second is called “Monetization Implications of Web 3.0 (Semantic Advertising, etc.)“. Both of these topics are highly relevant to what we’ve been working on at Dapper. In the first session, we’ll be discussing how the technologies of the Semantic Web are continuing to evolve and are being applied to mashups. In the second session, we’ll address business models of the Semantic Web (the other folks on the panel are all from interesting companies and will have great things to share). I hope to provide a demo of dynamic ad creation using Dapper’s MashupAds. For those of you interested in the emergence of the Semantic Web and the discussion around all of its various elements from a practical perspective, I’d highly recommend attending the conference.