Author Archive

The Dapp Factory Moves to

February 19, 2009

Dear Dapper-ites,

Over the years we’ve been moving full steam ahead toward our business model, while continuing to offer’s bevy of feed creation and transformation services for free.  We shall continue that tradition with the launch of — the place to find the tools you know and love to create RSS, XML, Google Gadgets, and your world of content.

Don’t let the new look-and-feel over at the main page bum you out 🙂  You’ll notice some changes there: the focus on our revolutionary dynamic ad creation and trafficking tools, the addition of a few sections that were previously not there (Advertisers, Agencies, Publishers, etc.) and the obvious omission of the Dapp search box.

There’s a link to that will take you to a familiar sight (or site, for that matter).  But go ahead and bookmark that new address now!

We at Dapper feel that this direction — making the world of display advertising a whole lot more Dapper is a goal we can all hope to attain.  By using content rich, informational ads, we can finally escape the punch-the-monkey model and get people to engage with ads as they would with a site feature.  And by monetizing these tools, we’ve stumbled on a heavy incentive for funding the Semantic Web!

Other than that, it’s business as usual, and always feel free to contact us with comments, questions, bugs, and concerns.


Paul Knegten on behalf of The Dapper Staff


Presentations from DapperCamp

February 5, 2008

For your viewing pleasure, all of the presentations given at DapperCamp are online on the DapperCamp wiki, under Presentations.

Partners Speak

February 5, 2008

Day 2 @ DapperCamp: Presentations of real-life applications of Dapper and how our partners are helping us take our vision further.  Highlights: Dan Gisolfi from IBM and, pictured below, the guys from MindTouch!


Hack Hack Hack!!

February 4, 2008

DapperCamp update: 2:55PM


Day 1 @ DapperCamp!

February 4, 2008

Hey Dapper-ites,

We’re underway!  I’m listening to Mitch Kapor give his keynote right now, and hearing such a pioneer talk to us about the origins and development of the web is just invigorating.  I’m sure everyone here is feeling the energy…more updates today as the Camp progresses!


Dapper Facebook AppMaker Now Open to Public

September 26, 2007

It’s here!

Thanks to all the crucial feedback we received from our beta testers, complements and critiques from the press, we’re now releasing our Dapper Facebook AppMaker.

What this will allow you to do is take ANY Dapp and turn it into a fully independent Facebook app. Use your own header, footer, background styling — really make it yours — and with absolutely no programming. If you can make a Dapp, you can make a Facebook app.


Several of our content partners have done just that. took advantage of our AppMaker when it was in private beta to make this cool little app. MTV Programming did (and continues to do) the same (see their MySuperSweet 16 app [log in as some chick named “tailfeather”]). There’s more…I even made an über nerdy one for my Kellogg classmates. Careful: app making is addictive.

Now it’s yours. It’s as easy as 1) making a Dapp, or picking one someone has already made, 2) setting up an application with the Facebook Developer application (requires filling in a few details that we’ll give you), and 3) uploading some cool styling to an image hosting service and giving us the URLs. Soon we’ll upload a screencast for you to really take you through the process, but don’t worry it’s a piece of cake.

Sucking the programming out of Facebook app development is just another example of how we see Dapper as a tool that allows people to concentrate on their core focus yet still get the benefit from all the cool web services they can make out of their content, and the web as a whole. Thanks to all the writeups from TechCrunch, Mashable!, and CNN Money and our loyal blogger community, and thanks to content partners and MTV for helping us hone the product!

Enjoy the AppMaker — and send us feedback here or at

Content Partner wins August “Best of Facebook” Award

September 4, 2007

Congrats to our friends at for winning the “Best of Facebook” monthly award at with the Dapper AppMaker app!

Sign Spotted at…

July 31, 2007


Thanks guys. Stay tuned for some cool collaboration between Dapper &

Update: This same marketer has been designated a developer by TypePad today (based on her Dapper widget creation). Dahahahaha…

Add Any Dapp to Facebook? Christmas in July?

July 8, 2007

Yep, we’ve hopped on the Facebook App bandwagon with a doosy — add any Dapp you’ve created to your Facebook profile!

We’re officially in “beta” with this one, so we appreciate your first reactions. But the idea is this: Search for a Dapp, configure how you want it to look (and give it all necessary inputs), and see it as a live app on your profile. Content owners are gonna love it — this is a really easy way for any of them to get a Facebook app up and running that mirrors their website (hint hint: we’re going toward a standalone app creator for them too…shhhhh).,, and have all signed on as content partners for the launch of the Dapper Facebook app platform. See what happened today in history, subscribe to a feed of your favorite band’s tour dates, add interesting graphs and data to your profile, you get the idea.

…or add your LinkedIn CV. A Flickr search. Your school’s news. Enjoy!


Content Owner Branding

May 28, 2007

A lot of you may have noticed that we like to talk about giving control to content owners to decide how their content can be used with Dapper. We often cite this as one of the many things that differentiates Dapper from “screen scraping” or other non-network based tools. Well, we just took yet another step toward making sure content that is part of a Dapp retains the branding of its owner in the form of our Google Gadget.

If you make (or use) one of these cool little things, you’ll notice that we’ve added the owner url and faveicon to the right side of the Gadget (note: our Universal Widget also has had this url branding since its release).


Why Bannerize When You Can Gadget…ize

May 10, 2007

Or Widgetize.

This is sort of the point of a really interesting blog post from last week in Neil Kennedy’s blog.

The era of flashing, ridiculous looking banner ads will now be replaced by forms, games (beyond that of shooting the duck for lower insurance rates in some cheesy Flash game), and most importantly, actual stores. Google is rolling out Gadgets for adsense, leveraging its Google Gadgets for creating more powerful ad content.

From our perspective, this is awesome. We just recently improved the functionality of our Google Gadget transformer, and not a moment too soon (you can now have forms and fully interactive features). Think of a Google Gadget that searches your small business…take a company I randomly found called MegaToners, for instance. They’re an online retailer of copier and fax supplies, running their operation through a Yahoo! store. Well, it was a no-brainer to make a quick Gadget out of their catalog: click here to check it out by adding it to your iGoogle.

My guess is that a company like this probably never thought of making an ad that looks like this. Nor could they do it without some serious programming before services like Dapper came about. The possibilities for the long tail of small businesses like this are astounding, and this idea is a another great example of how Dapper is enabling marketers to take marketing back from the IT people.

Suggestions appreciated…and go ahead and make a Gadget or widget for your store.

Web 2 Expo-licious

April 22, 2007

I’m sitting in the airport waiting for my flight back to home office.

…And making a widget to check my bank account balance.  Yes, dorky.  But I can’t help it — last week’s excitement of hearing such positive and helpful critical feedback on Dapper really inspired our creativity and the Dapps are flying.  As Jon posted yesterday, we’re still working out the kinks of the new version, so do be vocal and shoot us a note if you get stuck — Dapper became this great from user contributions, and it will continue to get better because of you guys.

In the coming days and weeks we’ll see jumps in our progress and will be rolling out some really cool ideas, so stay tuned.

And once again, special thanks to Brian at Brickworkz for pulling together the Lego project so masterfully.  The thing, all crated up, weighed about 500 pounds and had to be loaded on a wide-body aircraft to be *overnighted* to San Fran in time for the conference (!)

Dapp on!

It’s like, LEGOS!!!

April 16, 2007

Whoever has heard us talk about Dapper with the phrase, “it’s like legos” will understand what we’re getting at here. We had a huge lego mosaic built for the Web 2 Expo conference we’re sponsoring and exhibiting at. Basically, we look at the web as a bunch of little pieces you put together to make your world. Kind of like legos…Check it out (picture from the lego artist, Brian Korte from Brickworkz):


Here’s a short video of Brian Korte and the Brickworkz staff making our little lego world in time-lapse photography:

Biz Dev @ Dapper

April 16, 2007

As Dapper is being catapulted into more and more great collaborations and opportunities, the time has come to expand its business development team to nurture all these great new relationships…

So I’m Paul — I’ve joined the team and am happy to introduce myself as Dapper’s “Biz Dev Guy.” Feel free contact me through (and/or add me on LinkedIn).

Getting on board and becoming close with the team has been a really exciting experience. Our vision of changing the way we look at content on the web is one that I know we aren’t alone in…but being one of the pioneers in making it happen is a great place to be.

I’m also our resident “novice-user-at-large” in that I don’t come from a programming or web development background. Sometimes these programmy types can get pretty wrapped up in the amazing creations they make…but are they useful? What can I do with it? Can I do it? These are all questions I intend to drive my coworkers crazy with. All for you guys.

Anyway, you’ll see me around on the blog from time to time and at the various events that you might run into Jon and Eran at. Come by and say hi!